Study Online
Master the essentials of SEO and email marketing to grow your online presence and connect with your audience.
You will learn the following and more:
- Search Engine Optimization (SEO)
- Keyword Research and Content Optimization.
- Email Campaigns and Automation.
- Building Engaging Email Lists.
- Measuring and Enhancing Campaign Performance
Turn insights into action with this comprehensive course!
What Is It?
The next level of your marketing strategy leveraging advanced tools and concepts.
Delivery Mode
Online learning and Practical Tasks
Duration
7 Weeks
Price
ZAR 1750
How it Works
Sign up
Sign up and login to your learning profile.
Study
Go through the online learning materials. Study from anywhere with an internet connection.
Engage
Learn, understand, and reinforce with notes, quizzes, and pracs.
Support
Ask questions via the forums provided.
Action
Level-up your marketing game!
Why This Course is For You
You know the basics — now it’s time to level up your marketing game.
You want to master SEO, email marketing, and automation like a pro.
You’re ready to turn data into strategy and clicks into conversions.
You want to dominate search rankings and craft high-converting campaigns.
You’re done guessing — it’s time to optimize, scale, and grow.
What you will learn...
Explore the fundamentals of how the internet works, its history, and its role in connecting users globally, laying the foundation for digital marketing and SEO.
Learn how search engines function, including crawling, indexing, and ranking processes, to create content that aligns with user search behaviour and improves visibility.
Master the core principles of Search Engine Optimization (SEO), including on-page, off-page, and technical strategies to improve website visibility and ranking in search results.
Discover tools and techniques for identifying high-impact keywords, optimizing content for relevance, and aligning with user intent to drive organic traffic.
Learn how to craft high-quality, engaging, and keyword-rich content that meets user needs, improves search rankings, and enhances overall website performance.
Understand the importance of acquiring high-quality backlinks to boost website credibility and search engine authority while adhering to ethical practices.
Optimize your website’s structure, speed, and mobile-friendliness to enhance user experience and search engine crawlability, improving overall site performance.
Gain insights into creating impactful email campaigns, building segmented email lists, and using automation to engage audiences and increase conversions effectively.
Learn to create engaging email copy and designs with personalized messaging and clear calls-to-action to maximize audience engagement and ROI.
Explore tools like Google Analytics to track key metrics, measure the effectiveness of SEO and email marketing efforts, and refine strategies for ongoing improvement.